1. Background & Objective

DSM Nutritional Products hosted an exclusive customer event in London to introduce a new functional ingredient. The goal: to translate the science behind the product into an engaging visual narrative that would resonate with an expert audience.

2. Creative Approach
• The Oxo Tower, an architectural icon on the Thames, offered no classic stage—only an open space with an urban-industrial vibe.
• A custom-designed show concept was developed to fit this setting and to merge science with spectacle.
• The performance began with the CEO appearing out of a fog-based illusion, setting a surreal tone.
• Suspended light particles gradually formed the molecular structure of the ingredient—a moment of recognition and fascination for the scientifically trained guests.
• In the finale, light cubes distributed among the audience lit up in perfect sync, visually expanding the stage into the room and creating a shared immersive experience.

3. Implementation & Show Elements
• Venue Adaptation:
Custom staging in a non-traditional space with no fixed stage
• Technology Used:
Fog-based appearance illusion, synchronized light particles, DMX-controlled light cubes
• Choreography:
Precise timing to build visual narrative from CEO appearance to molecular reveal to immersive lighting finale

4. Results & Impact
• Strong emotional and intellectual engagement from the audience
• Client feedback:
“Thank you for the spectacular show and the wonderful interaction with our guests.”
• The performance sparked conversations and created a memorable highlight in the evening’s program
• The integration of scientific visuals into live illusion was considered a benchmark for future events

5. Media & Reference

📽️ Video Links
YouTube Video 1
YouTube Video 2